CREATE ONE Essay Example | Topics and Well Written Essays - 1000 words

CREATE ONE - Essay Example Rhetoric is also used to communicate about the services of the firm, especially special offer. For instance, there is an advertisement about a beer tap takeover. This advertisement says that â€Å"we want you to drink more beer† (Tryst Cafe and Pub). This has two main reasons for use. First, it makes the place look like one place that a customer can have all the fun they intend to have. This goes well with the culture of the area where Tryst is located. This is because Americans are known to be people who like having fun in a great way, without limitation. It also creates the impression that when one goes to spend some good time at Tryst, they will not have to worry about spending too much, they will be able to do s without hurting their pockets and wallets. Word choice has also been utilized to communicate the massage about the brand. The authors of the site try to portray Tryst as a place where anybody who love to have a good time should go. The text also identifies that Tryst is a place that one can get what they want because the products that they serve are not generic but are crafted to meet the needs of each customer. As a result, the author argues that when one goes to Tryst, they are able to express their personality by getting a product that best suits their tastes. Informal language is used in order to meet conform with the fact that Tryst is an informal pace. This is not a legal firm, it is an informal place where people go to lose themselves as they indulge in various fun activities. Because of this, the author then tries to make sure that the language that is used in the website is an informal one so that it goes along with the theme of the business. With regard to the color chosen, there are a number of factors that may have informed the choice of color. To begin with, there is the problem of having to conform to the colors of the business. Every business uses color as a branding tool. For Tryst, it has its own unique colors that define it. In