Leisure Subjective Well Being Approach - Free Essay Example

Sample details Pages: 33 Words: 9776 Downloads: 8 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Introduction / Summary In previous contributions, there should have been wide discussions to draw the limits of leisure. I would like to get assistance one that you have read those chapters, in order to write some introductory paragraph that lets the reader know if my contribution is particularly related to some other one. In this contribution, I will analyze it by using the subjective well-being approach. Don’t waste time! Our writers will create an original "Leisure Subjective Well Being Approach" essay for you Create order I will use the leisure experience dimension (as described bellow), and I will study the determinants of subjective well-being. There will be plenty of conceptual discussion, some regularities will be reported, an empirical exercise will be performed results analyzed, and some insights for future research will be presented. In this paper, we will study leisure and its beneficial aspects over individual welfare by using a quite new approach: the subjective well-being or happiness approach to measure individual welfare. Along the discussion, we will present two main points. First, we will discuss on the dimensions of leisure in order to justify that by using subjective well-being procedures, we can get a comprehensive approximation to the, somehow difficult to measure, leisure concept. Second, to determine which are the personal and environmental factors that are needed so an individual can produce and consume enjoyable leisure experiences. Along our discussion, we are not going to consider that leisure is just free time, i.e. time that is neither dedicated to market work, nor to household maintenance activities. We are not even going to consider that leisure is discretionary time (Goodin, et al. 2005). What we state is that leisure is a universal human need that has to be fulfilled by the production in the household and the personal consumption of what we may call leisure experiences. Each experience is a commodity that enters directly in the individuals utility function. This means that leisure is one of the arguments of the utility function of the individual, one of the instances from which she will get welfare. By doing this, we will adopt from the beginning a beckerian approach (Becker, 1965, and 1990). Other commodities that correspond to basic needs are sleep, lodging, appearance, eating, childcare, leisure, health, travel and miscellaneous needs (Gronau and Hamermesh, 2006). From that list of commodities, if we focus on those produced with different combinations of time and goods, there is evidence that leisure is the most time intensive one. So leisure time will be an essential input for the production and consumption of enjoyable leisure. In the same line, there is a second distinct trait in the leisure commodity: the first person criterion. If any of the other commodities can be produced by a third part (or even purchased in the market) and be latter consumed by the individual, leisure has to be produced and consumed by the individual himself. While there is some chance that we buy childcare or cooking in the market (a third individual produces those commodities) and we enjoy the caring and eating services (we consume them), there are no chances of separating the production and consumption processes of leisure experiences. Leisure has to be produced and consumed by using the most suitable combination of personal resources. As always, we are living in a scarce world where every input has some alternative use, so people have to make allocation choices about the best way to fulfill this leisure need as well as others such as food, shelter, and so on. However, we will introduce into our analysis a basic feature of leisure: the presence of enjoyable others. Only recently has this aspect been introduced in the economic analysis of leisure (Osberg, 2009). In this paper, we address the question of how personal inputs are optimally combined to satisfy the leisure need in a social context. By means the analysis of the leisure domain satisfaction, we will be able to asses how personal free time transforms into leisure and how this outcome contributes to individual welfare. Each person would define the boundaries of leisure on the basis of her tastes, on different resource availability to fulfill her needs, and may value the final outcome in many different ways depending on the social norms, her personal aspirations, social interactions and past experiences. Since using a personal definition of leisure would make any analysis impossible, we will present the main three different constructions of leisure, as proposed by Kelly (1982). The first approach of leisure is the most basic one that defines leisure as quantifiable leisure time, either residual or discretional, based on the freedom to choose. The second one defines leisure as the activity that is chosen at a given time and place so that it is the quality of the activity which defines it as leisure. The third one defines leisure as a subjective condition on the grounds of a freely chosen experience based on intrinsic motivation. The integrative approach proposed by Kelly is the one that we follow in this research, where Leisure is an action that takes place at a given time, develops an identifiable activity and is perceived as a pleasant experience by the actor. In what follows, we would refer to this last integrative approach either as leisure or leisure experience. Actually, it fits very well with the following definition of leisure satisfaction by Beard and Ragheb (1980). For them, leisure satisfaction is the positive perceptions or feelings that an individual forms, elicits, or gains as a result of engaging in leisure activities and choices. It is the degree to which one is presently content or pleased with her general leisure experiences and situations. This positive feeling of pleasure results from the satisfaction of felt or unfelt needs of the individual. Traditional economic theory studies human behavior by means of individuals observed choices. In such a spirit, observed time allocation can be an outcome of interest recorded on time-use surveys. Actually, as we will discuss in the concluding section, time-use registers are a very valuable source of information, and many of the questions that we are going to address could be complementarily studied by testing those hypotheses with that type of data. However, even if some authors consider that time is the ultimate source of utility, time by itself provides no utility to individuals, since the mere passing of time does not fulfill any human need (possibly except from sleeping time). Moreover, since we have no means of observing the final leisure output, we have to rely on the subjective assessment of how satisfied people feel with the leisure that they enjoy. At the end of the day, the main challenge is to determine how an unobservable, such as leisure, can contribute to individual welfare. In this case, we are considering a double black-box. First, not everyone defines leisure in the same way and not everyone produces leisure experiences by using the same technology or the same inputs. For some people, the presence of others will be much more needed that for some other people. Some people could be much more materialistic than others. Some people could be much more efficient in the production of pleasurable experiences because of their higher education. Second, as indicated before, we know that leisure contributed to enhance the quality of life of people, but the valuation of those experiences is determined by societal norms and arrangements and by personal aspirations, past experiences and comparison effects. Next section will present the happiness or subjective well-being approach. We will introduce a brief discussion of the rationale for using this approach for economic research and for leisure research. To do so, we will present the domain approach; in this setting, leisure satisfaction will be considered a mediator between individual leisure experience and overall satisfaction or happiness. In section 3, we will discuss the relationship between leisure time and well-being. Other crucial aspects will be discussed in section 4, where we review a series of social and economic factors that are said to influence leisure enjoyment, so leisure has a high quality and contributes to a better quality of life. Particularly, we will report previous findings on the social dimension of leisure, one of the attributes that determine high quality leisure experiences. In that same section, some determinants of overall satisfaction or of particular domain satisfaction will be discussed. Last, sections 5 and 6 will present, respectively, some conclusions and a brief overview of needed research to better understand the contribution of leisure to a better quality of life. Subjective well-being approach Traditional research on quality of life relied heavily on objective and materialistic indicators of living conditions. Gross Domestic Product has been the champion indicator when studying the evolution of living standards and when comparing economies (Mankiw, 2007). Under the realm of objective indicators, nearly all non market activities and many aspects of human development, such as leisure, have been neglected. Happiness research has become quite of a fashionable and popular topic (Layard, 2006), but it has also provided solid arguments to incorporate its insights into social science analysis. After a period of reluctances from orthodox economists that only trust behavior, the objective outcome of rational agents that pursue utility maximization, there is nowadays a growing interest on incorporating the subjective well-being approach to analyze living conditions. Happiness is now considered a satisfactory empirical proxy for individual utility. Among other reasons for the flourishing literature on subjective well-being, we can highlight the following: (i) the approach offers richer insight about individual utility and about quality of life, (ii) there is plenty of survey information available about living conditions, opinions and perceptions of people and societies, (iii) this approach can help to evaluate net effects of alternative economic policies, in terms of individual utilities, therefore being useful to inform economic policy decisions, (iv) it can help to determine what is the effect of different institutional conditions (such as quality of governance, social capital or societal decision making processes) over individual well-being, and last (v) it appears to be an alternative way of assessing the value of non-market goods and bads such as environmental quality or chronic diseases (Frey and Stutzer, 2002; Van-Praag and Ferrer-i-Carbonell, 2007). Happiness, life satisfaction and subjective well-being are often used as synonymous in social sciences. Life satisfaction can be defined as a global judgment of well-being based on information the person believes is relevant, while well-being includes all of the evaluations, both cognitive and affective, that people make of their lives and components of their lives (Diener and Seligman, 2002). Even if some authors affirm that they are different concepts, the fact that the responses are highly correlated justifies the indiscriminate use in surveys and empirical contributions (Frey and Stutzer, 2002). Some authors explore the so called bottom-up approach to the analysis of subjective well-being (Cummins, 1996; van Praag et al., 2003; Rojas, 2006a and 2006b, Easterlin and Sawangfa, 2007). Overall life satisfaction is determined by what they call domain satisfaction; the evaluation of own personal situation on different dimensions of life such as: financial situation, housing conditions, health, leisure, job or education, among others. The domains of life literature states that life can be approached as a general construct of many specific domains, and that life satisfaction can be understood as a result from satisfaction in these domains of life. Those domain satisfactions have a mediator role to determine overall happiness. In what follows, we will consider that leisure satisfaction has leisure experiences as the main input; and that higher leisure satisfaction will contribute, in turn, to higher overall satisfaction or happiness (Ateca-Amestoy et al., 2008). Data about happiness are collected through direct questioning via interviews or self-administered questionnaires in which individuals self-rate their happiness on a single item or on a multi-item scale. Most studies of subjective well-being are based on some variation on the question How satisfied (or happy) are you with your life? The range of possible responses is defined over a scale that varies between datasets. The main use of happiness measures is not to compare levels in an absolute sense but rather to seek to identify the determinants of happiness. Empirical research has focused on different factors associated with subjective well-being and satisfaction. In agreement with psychological and sociological studies (Argyle, 1999), economic research has identified a set of personal and social characteristics associated with life satisfaction. Different domains may be distinguished. From a theoretical point of view, the demarcation is arbitrary, and it is often determined by data availability. For instance, in the British Household Panel Survey leisure satisfaction is split up into two sub-dimensions; namely, the amount of leisure and use of the leisure time (Van Praag and Ferrer-i-Carbonell, 2007); the European Community Household Panel considers only satisfaction with leisure time, look for GSOEP, and the Latinobarmetro only includes satisfaction with the amount of leisure (Rojas, 2006a and 2006b). Evidence of beneficial effects of leisure (Eriksson et al, 2007). Income and Quantity of leisure time: direct effects Discretionary Time and time stress: Peoples welfare is a function of both time and money. Even if time is the only scarce resource that is equally distributed among every human being, people can suffer time-poverty as well as money-poverty (Hamermesh and Lee, 2005). Using data from GSOEP, Eriksson et al (2007) quantify how temporal autonomy has an effect over satisfaction with the amount of leisure time and over life satisfaction. Both the quantity of time devoted to leisure activities and the discretionary nature of that time contributes to higher quality of life. Nazio and McIness (2007) study the satisfaction with the amount of leisure time as an indicator of time stress using data from the ECHP for 11 countries. They further explore the interrelation between that outcome and the childcare and job satisfaction. For childcare, they relation between satisfaction with the amount of leisure time and job satisfaction. They also indicate that Our second substantive finding, that job satisfaction is a very substantial prophylactic against time stress is also, at first sight, surprising, but is nevertheless corroborated by evidence of quite a different kind for the UK (MacInnes 2005 MacInnes, John. 2005 `Work Life Balance and the Demand for Reduction in Working Hours: Evidence from the British Social Attitudes Survey 2002. British Journal of Industrial Relations, 42(3):273 295.). Both men and women who say they are very satisfied with their jobs, or with their `main activity if they are not employed, rarely suffer time stress even if they work long hours or have young children. This finding demonstrates vividly the essentially social nature not only of time perception, but the social construction of work and leisure, effort and reward, necessity and freedom or alienation and expression. Those who spend their time doing what they value or enjoy, however intensively or extensively they may do so, rare ly feel bereft of `free time. non-negativity constraints and an upper limit to the time that can be devoted to work in the market, will introduce new insights into the most simple model. However, we feel that we can go one step further by introducing no continuous, but discrete time decision variables. Descriptive findings (start by most general reference: Gershuny). We distinguish in the GSOEP data set between three kinds of time use, i.e. working time, household work, and leisure. Not unexpectedly, the number of working hours has a strong negative effect on leisure satisfaction, while the number of hours spent on leisure has a small positive effect Leisure satisfaction GLS with individual random effect and fixed time effects. The age effect is again U-shaped with a minimum at about 35 for workers and 31 for non-workers. Household income is not a strong factor for leisure satisfaction, but the level effects are always positive. More education leads to less satisfaction with leisure. It seems that there is a tendency for people to enjoy their leisure time most when they live alone. Both, the presence of adults and that of children have a negative effect on leisure satisfaction, and living together has also a negative effect, although only significant for Eastern non-workers. Males enjoy their leisure more than females.citevanpraag2/cite The anatomy JEBO The data are from the Danish Time-Use Survey 2001, merged with register data. Results show that the substitution of money for time is more prominent for women than for men, because they have a larger income share of time-intensive value of housework, while men have the larger share of disposable income. Furthermore, when the spouses share income resources the women give up more value of housework than they get disposable income in return.citebonke1/cite Time and money are basic commodities in the utility function and are substitutes in real terms. To a certain extent, having time and money is a matter of either/or, depending on individual preferences and budget constraints. However, satisfaction with time and satisfaction with money are typically complements, i.e., individuals tend to be equally satisfied with both domains. In this paper, we provide an explanation for this apparent paradox through the analysis of the simultaneous determination of economic satisfaction and leisure satisfaction. We test some hypotheses, including the hypothesis that leisure satisfaction depends on both the quantity and quality of leisure-where quality is proxied by good intensiveness and social intensiveness. Our results show that both the quantity and the quality of leisure are important determinants of leisure satisfaction, and, since having money contributes to the quality of leisure, this explains the empirical findings of the satisfactions being complementary at the same time as the domains are substitutes. Interestingly, gender matters. Intra-household effects and especially individual characteristics are more pronounced for women than for men for both domain satisfactions. Additionally, good intensiveness is more important for men (e.g., housing conditions), whereas social intensiveness is more important for women (e.g., the presence of children and participation in leisure-time activities).citebonke2/cite Hypothesis presentation, data description and empirical specification estimation methods Hypotheses; variables others than price and income The social dimension of leisure time in contemporary societies Time allocation decisions within the family: economic approaches and models. We will attach to the economic approach to human behavior by Becker (moreover, bring arguments such as those contained in a theory of social interactions). Temporal autonomy is a matter of having discretionary control over your time. There is no doubt that the kind of time that enters as an input in the leisure production and consumption has to be discretionary time (Goodin et al., 2005). On the role of social capital . Warde and Tampubolon citewardetampubolon/cite, point out the relevance of social capital on leisure consumption. This paper reflects on the way in which personal ties affect the nature and content of consumption. While it is banal to observe that friends, kin, colleagues and neighbours influence anyones pattern of consumption, comparatively little work exists on how this process operates. The paper will be illustrated by some secondary analysis of the British Household Panel Survey. The BHPS has a panel of approximately 10,000 people who have been interviewed annually since 1991. It analyses aspects of individual consumption in relation to peoples associational involvement and friendship ties. The data is explored in the context of debates about social capital, attempting to apply the concept in order to analyse recreational practices. It is argued that social capital is a flawed concept and that greater appreciation of the complexity and diversity of network ties is required to understand how personal connections influence consumption. Taking into account this social dimension of leisure, contacts with known people and participation in associations (understood as two dimensions of social capital, namely: informal and formal sociability), are resources that can be used to develop social leisure. Furthermore, variables such as household type and marital status should also be relevant in the sense that individuals may prefer to enjoy leisure with their closest relatives. However, since many of those activities may lie in the boundaries between leisure experience and household maintenance (depending on a personal appreciation which might also vary with time), we cannot hypothesize a clear effect. Empirical evidence with German panel data (GSOEP) reports a tendency for people to enjoy their leisure time most when they live alone (Van Praag and Ferrer-i-Carbonell, 2004). Other approaches: we have found these relevant arguments: 1.Veblens theory. Frijters and Shields, (2008) relate conspicuous leisure and conspicuous consumption with social turnover. Their hypothesis that individuals that live in societies where turnover is high prefer to allocate resources in conspicuous consumption rather than leisure is supported by data for the United States. 2. Bourdieus distinction theory (as I saw there is someone else writing on this). Very much related to the former is Bourdieus notion of social capital, the actual or potential resources that an individual has at her disposal as a result of a durable network of more or less institutionalised relationships of mutual acquaintance and recognition, i.e. as a consequence membership in a group. 3. For Coleman citecoleman/cite, social capital is as a set of resources that inhere in family relations and social organizations that are useful for the cognitive or social development of the individual. 4. Putnams social capital. Ii is less of a personal resource and more of a s ocietal one: the traits of organizations that improve the efficiency of society by facilitating coordinated action (such as trust, norms and networks). Social capital is a crucial input in the production of pleasant leisure experience. No matter which is the approximation that we post, both at an individual and at a societal level, it will improve the quality of leisure, and, thus, will contribute to a better quality of life. The positive effect of social capital over quality of life: Helliwell Gender effects Facts: Time trends in different countries. Unfortunately, we can only rely on registers of market and home working hours. Aguiar and Hurst (2007), Burda et al (2007), and Apps (2003) identify leisure time with residual time. Aguiar and Hurst (2007) investigate the big international differences in time allocation to activities outide the market. Burda et al (2007) find a negative relation between GDP per capita and the gender difference in total work time (including work for pay in the market and work at home). Thus, there is evidence of a leisure gap between men and women. They discard differences in opportunity cost and differences in marital bargaining power as explanations to this gap, and offer an alternative explanation in terms of social norms. Appreciation: Social norms do not only determine objective outcomes, such as synchronization of schedules, but they also determine aspiration levels that may be different for each sex. Much in the spirit of Clark (1997), we can explain the high contribution of leisure to quality of life in terms of aspirations. Family effects Apps (2003) explains how time decisions are conditioned by the allocation decision of others, so family has to be taken into account from an analytical point of view. Jenkins and Osberg (2005) consider that the marginal utility of each individuals leisure depends on the choices made by other people. Synchronous leisure and togetherness (Hamermesh, 2002). The Temporal Welfare State: A Cross-national Comparison Time distribution, leisure and leisure satisfaction depend on family arrangements. It also depends on other contextual factors such as the type of welfare states, which contribute to peoples well-being in many different ways. Rice et al. (2006) propose the measure of temporal autonomy to characterize the contribution of welfare (taxes, transfers and childcare subsides) and gender regimes to peoples autonomy in five countries: United States, Australia, Germany, France, and Sweden. General results Most studies using data from North America and European countries have found the level of reported life satisfaction to be high among those who are married (Blanchflower and Oswald, 2004b; Easterlin, 2003; Carroll, 2007; Clark et al., 2005; Ferrer-i-Carbonell and Frijters, 2004), women (Oswald, 1997; Clark, 1997), whites (Oswald, 1997; Alesina et al., 2004), the well-educated (Blanchflower and Oswald, 2004a; Frey and Stutzer, 2003; Borooah, 2005), the self-employed (Blanchflower, 2000; Blanchflower, 2004; Frey and Benz, 2003; Alesina et al., 2004), the retired (Di Tella et al., 2003), and those occupied with home duties (Di Tella et al., 2003; Borooah, 2005). The relation between an individuals age and happiness seems to be a bit more complex. Many people believe that the quality of life deteriorates with age and that old people should be unhappier than young people since the old tend to have a worse health, less income, and few are married. Nevertheless, many studies have surprisingly thought that old people report levels of happiness comparatively higher than young people, though this effect tends to be small. Frey and Stutzer (2001) have indicated four reasons that can explain this positive relationship between age and happiness: (i) the old have lower expectations and aspirations. For example, an elderly person waits to remain without work and possibly widower, so the effects of the loss will be lower on the old than on the young. (ii) They have little disparity between goals and achievements, since the eldelrlys goals are fixed closer to what reasonably they can reach. (iii) Older individuals have had more time to adjust to their life conditions, and (iv) old people have learned how to reduce the negative events of the life and how to regulate the negative affects. Besides, economists have identified a U-shape in the relationship between age and happiness (e.g. Oswald, 1997; Blanchflower and Oswald, 2004a). This implies a convex shape in the relationship of life satisfaction with age. Life satisfaction decreases with age until it reaches a minimum, increasing afterwards. For North America and European countries this minimum typically occurs in the forties (43 in Frey and Stutzer (2001) and Ferrer-i-Carbonell (2005); 46 in Peiro (2007)). Aspirations and comparisons effects also are important in relation with income and other factors affecting subjective well-being. The individuals reported subjective well-being in the present is based on a norm of what is `bad, `sufficient or `good. Such norms not only depend on the present situation, but also on what the individual has experienced in the past, on what he/she expects to experience in the future and on what other people think and do (van Praag and Ferrer-i-Carbonell, 2004). In relation with income, individual well-being does not only depend on income in absolute terms but also on the subjective perception of whether ones income is adequate to satisfy ones needs. In addition, individual income perception is subject to the individuals own situation, past and present, as well as to the income of other people. The latter reflects the importance of the relative position of individuals in society for their satisfaction with life. This is often referred to as the comparison income or relative utility effect. It is often argued that individuals adapt to new situations by changing their expectations (Easterlin, 2005; Clark et al., 2008). This implies that higher incomes are accompanied by rising expectations that lead to what is known as the hedonic treadmill (Brickman and Campbell, 1971) or hedonic adaptation (Frederick and Loewenstein, 1999). Thus, individuals strive for high incomes even if these lead only to a temporary or small increase in well-being. This ability to adapt would appear to be a ubiquitous feature of the human condition, some recent examples of adaptation in nonmonetary spheres are Lucas et al. (2003) and Lucas (2005) with respect to marriage and divorce, Wu (2001) and Oswald and Powdthavee (2006) for adaptation to illness or disability, and Lucas et al. (2004) regarding unemployment. The comparisons with different social reference groups are also an important factor that has been widely present in the analysis of two dimensions; namely, the analysis of the effect of relative income on financial satisfaction and/or satisfaction with life as a whole (McBride, 2001; Stutzer, 2004; Luttmer, 2005; Clark, Frijters and Shields, 2008) and the influence of unemployment on subjective well-being. A standard result in happiness literature is that the unemployed report significantly lower levels of subjective well-being than other labor force groups (Winkelman and Winkelman, 1998; Frey and Stutzer, 2002). Indeed, the pecuniary and the non-pecuniary costs of the unemployment are that high that adaptation is non-existent (Lucas et al., 2004) or only very moderate (Clark, 2002). Clark (2003) uses seven waves of the British Household Panel Survey to test for social norms in labor market status. In his analysis, he found that the well-being of the unemployed is the higher, the hig her the unemployment rate in a reference group (at the regional, partner, or household level). It seems that, the more unemployment becomes the norm, the less individuals are affected by it (Winkelman, 2006). Lalive and Stutzer (2004), using a different strategy, obtain the same results for information from Sweden. Social interactions could be either a negative or a positive factor. As previously mentioned, an individuals happiness depends on that individuals own relative (or positional) situation or status, and comparison with others, what would expose that individual to negative externalities in terms of peer-effects (Luttmer, 2005) in utility and/or consumption. Alpizar, Carlsson and Johansson-Stenman (2005) show that positionality matters far more for commodities as houses and cars than for vacation and insurance, but also that both absolute and relative consumption matter for each category, these are positional goods. The positive influence of social interactions may come from social relationships and other relational goods or social capital factors. For instance, Rojas (2007), Winkelman (2006), Argyle (1999), among other social scientists have found that social relationships are a major source of well-being. Although marriage is the relationship that has the most influence on happiness, there are other relationships that affect happiness, as well as health and mental health, by providing social support. Argyle (1999 p. 361) refers some studies where it was found that if all kinds of social support are combined, a social support factor is found to have a strong correlation of 0.50 with happiness. Social scientists in many countries have observed that social support or social networks (and the associated norms of reciprocity and trust (Helliwell and Putnam, 2004)) have powerful effects on the level and efficiency of production and well-being, broadly defined, and they have used the term social capital to refer to these effects (Coleman, 1988; Putnam, 2000; Woolcock and Narayan, 2000). Lately, some cross-sectional studies from both sociology and economics have shown the importance of key aspects of social capital such as trust, social contacts and membership in voluntary associations over individual well-being (Inglehart 1999; Putnam 2000; Helliwell 2003 and 2006b; Powdthavee, 2008). In Bowling Alone, Putnam (2000) suggested that people prosper in neighborhoods and societies where social capital is high, that is, where people trust one another and are mutually helpful. Putnam reviewed evidence showing that communities with high rates of volunteer activity, club membership, church membership, and social entertaining (all thought to be indirect manifestations of social capital) all had higher well-being than communities that were impoverish these characteristics. Many studies that use cross-sectional data have shown that individuals with rich networks of active social relationships, that do not include people living in the same household, tend to be happier with th eir lives (Phillips 1967; Burt 1987). Helliwell (2003) reported that well-being is high and suicide rates are low where trust in others is high, and he also found that well-being is high where memberships in organizations outside of work are at high levels. Thus, there is evidence that individuals are more likely to experience high well-being when they live in nations with high social capital than when they live in nations with low social capital, a finding that dovetails with the results of studies on individuals social interactions. Helliwell and Putnam (2004) and Powdthavee (2008) are comprehensive reviews about the importance of social capital factor over subjective well-being. Health status is a factor that can be expected to be an important determinant of life satisfaction. In the 1950s the use of concepts such as welfare, adjustment and mental health had much in common with the traditional concept about happiness (Argyle, 1991). Research on the health-related quality of life was developed in the mid 1970s by health scientists and psychologists in order to track peoples perception of their health status (Gough et al., 2007). This was mainly in response to the need for more sensitive measures to compare treatments for chronic illness and to identify the most cost-effective treatments . Good health is considered an important factor included in the capabilities and the necessary functionalities in order for an individual to face life (Deaton, 2007; Sen, 1999). Since the 1980s the state of health has been identified as an important determinant of life satisfaction, as happy people are healthier, both physically and mentally (Veenhoven, 1991; Argyle, 1999). Co nsequently, poor health, which limits an individuals ability to carry out their daily activities, reduces overall satisfaction. The literature about subjective well-being in Latin American countries is few and very recent. Graham and Pettinato (2001) were some of the first to analyze Latin American countries. Using the Latinobarmetro 2000, they found that Latin America is not all that different from the advanced industrial economies in relation to some of the determinants of happiness. Similar to the OECD countries, happiness has a quadratic relationship with age, initially decreasing and then increasing monotonically after 49 years of age. As in the industrial countries, being married had positive and significant effects. In contrast to the advanced economies, a significant gender effect was no found in Latin America. Also, as in the industrial countries, the coefficients for level of wealth were strong, positive, and significant in happiness. When wealth was included in the regressions, the coefficient for education level became insignificant or weakly significant, depending on the regression used. Being se lf-employed or unemployed both had significant and negative effects on happiness. When they included country-fixed effects, the coefficient on self-employment became insignificant. While being unemployed also has negative effects on happiness in the advanced industrial economies, being self-employed has positive effects. The most credible explanation is intuitive and it was given by the authors: most self-employed people in the latter are self-employed by choice, while in developing economies, many are self-employed due to the absence of more secure employment opportunities and live a precarious existence in the informal sector. Other analyses by countries have been conducted in Latin America. Among the most important, Rojas (2006b and 2007), using the domains-of-life approach in Mexico, found that people are on average, more satisfied in the family domain, while they are less satisfied in the consumption, personal and job domains. Rojas (2007) found that income is an explanatory variable of relevancy for the economic and labor satisfaction, but not for either family or leisure satisfaction. Due to that, he found a weak relationship between income and life satisfaction Gerstenbluth et al. (2007) studied the relationship between happiness and health in Argentina and Uruguay using the Latinobarmetro 2004. Cruz and Torres (2006), using the Encuesta de Calidad de Vida 2003, tested various happiness hypotheses among Colombians and Cid et al. (2008), using the survey called Salud, Bienestar y Envejecimiento en Amrica Latina y el Caribe (SABE), explored the correlation between happiness and income in the elderly in Uruguay. To our knowledge, the previous studies conducted about Latin America have not included the effect of social capital on subjective well-being, and they have analyzed the self-employment as a homogeneous labor market status. However, when considering the specificity of the leisure domain, we should take into account that while satisfaction with other realms of life may lie upon the valuation of objective situations (such as ones financial situation, health or housing conditions), satisfaction with leisure brings in an additional challenge as individuals boundaries of leisure are defined by her perception of what is pleasant (Ateca-Amestoy et al., 2008). Van-Praag Ferrer-i-Carbonell (2004) report different Satisfaction questions that are measured in Social Surveys across Europe. In our Survey, there is just this outcome evaluation question, since there is no reference to the question of satisfaction with leisure time. We now focus on the identification of determinants of individuals leisure experience satisfaction. Although current economic research provides little guidance on testable hypotheses for individuals leisure experience satisfaction, we will infer some results from our theoretical model and bring some others reported on the literature on time allocation in an attempt to provide a reasonable framework for testing. In this sense, our theoretical model helps us keep track of different level of leisure experience production based on individual resource availability since it captures the trade-off ruling among competing uses of time and goods. Our empirical specification cannot say anything on how aspirations are individually formed. Since aspirations will introduce additional individual heterogeneity in our model, we control for other socio-demographic variables that may have a relevant effect on the unobserved aspiration and goals regarding leisure. Gronau and Hamermesh citegronauham5/cite point out that leisure is one of the most time-intensive commodities. Therefore, time is perhaps one of the most influential factors on individuals satisfaction with her leisure experience. However, we assume that time is not valuable by itself. The passing of time does not provide any pleasure to a given agent. Instead, it is an input that is combined with other productive factors in the household production function. We can state further that while other productive factors can exhibit some degree of substitutability, the presence of time resources will be critical for the production of leisure. Since unfortunately, our Survey does not contain any direct question on the amount of time devoted to market or household activities, nor does it contain any reference to leisure time, we must proceed indirectly. Hence, we begin by considering the relevance of variables that will model the time availability that a given individual may enjoy. In doing so, individual occupational status may be one of the most important features affecting the level of ones satisfaction with her leisure experience. Market work is a time consuming activity, so it is supposed that working activities that require more in the market working hours will reduce time availability for leisure (Z), as well as for other household maintenance activities (Z). This restriction on the use of time will eventually have a potential negative effect on the level of individual leisure satisfaction. Empirical evidence supports this idea as Van Praag and Ferrer-i-Carbonell (2004) find how the number of working hours has a stro ng negative effect on the amount of leisure satisfaction. This result is further supported by the empirical research of Ahn, et al. (2003). In contrast, researchers have investigated the relevant significance between work and leisure as a quality of life measurement (Campbell, Converse Rodgers citecampbell/cite, 1976; Haavio-Mannila, 1971 citehaavio/cite; London, Crandall, Seals, 1977). Results indicate that market work can also deeply influence the enhancement of ones leisure satisfaction. Time availability can further be constrained with the number of household responsibilities. Thus, household composition and, in particular, the presence of children and/or of handicapped persons or elderly with continuous aid requirements may impose a higher demand of both time and resources devoted to Z (household maintenance). It is expected then, and empirically tested, that individuals with household responsibilities will enjoy their leisure experience to a lesser extent (Van Praag and Ferrer-i-Carbonell, 2004; Gronau and Hamermesh, 2003). Besides time, personal resources understood both as private goods and as personal conditions are productive factors needed to produce and consume individual leisure experience. Accordingly, reported household income is an individuals resource likely to be positively correlated with leisure satisfaction, as more income means more expenditure capacity in market goods and services to produce leisure experience. Nevertheless, there may also exist a negative relationship between available income and leisure satisfaction (Bonke, Deding and Lausten, 2004), especially when the bulk of household income comes from work (as it limits the availability of time for other non-work commodities Z and Z). To overcome this problem we specifically introduce individuals leisure expenditure capacity as the amount of money that potentially goes to produce leisure experience. We expect a positive relationship between this leisure expenditure capacity and the level of leisure satisfaction. In line with this argument, we further control for the amount of durables within the household as the amount of market goods, services or amenities others than basic ones (e.g., private swimming pool or green areas, garage, dishwasher, pay-TV, PC, second house) that also enter, as private resources, into the leisure experience production function. Equally, individuals (reported or self assessed) health status, understood as a personal condition that enables the individual to display more physical effort activities with a smaller level of mental stress, may additionally have a significant positive effect on both leisure time and leisure satisfaction. Since healthier people are more likely to invest fewer resources on health -physical care-, being this one of the components of our composite commodity, they are supposed to choose larger amounts of leisure. Moreover, they may also be more efficient when enjoying their leisure (Chang, W., Oh, Sae-Sook, Oh, Sei-Yi. 2001). Although we attempt to model individuals satisfaction with ones leisure experience, utility derived from leisure time undoubtedly benefits from the presence of companionable others. Many of the things people do in their non-work time involve other people, and are distinctly more pleasurable if done with other; indeed many things are impossible without others (for an empirical approach on the implications of Leisure Coordination see Jenkins and Osberg citejenkinsosberg/cite). We hypothesize that an individuals time use choices are contingent on the time use choices of others because the utility derived from leisure time often benefits from the presence of companionable others inside and outside the household. We develop a model of time use, and demonstrate that its consistency with the behaviour of British working couples in the 1990s. We present evidence of the synchronisation of working hours by spouses and report estimates indicating that propensities to engage in associative activity depend on the availability of Suitable Leisure Companions outside the household. Our results indicate the importance of externalities in the working time decisions of individuals. Peoples welfare is a function of both time and money. People can and, it is said, increasingly do suffer time-poverty as well as money-poverty. It is undeniably true that people feel increasingly time pressured, particularly in dual-earner households. But much of the time devoted to paid and unpaid tasks is over and above that which is strictly necessary. In that sense, much of the time pressure that people feel is discretionary and of their own making. Using data from the 1992 Australian Time Use Survey, this paper demonstrates that the magnitude of this `time-pressure illusion varies across population groups, being least among lone parents and greatest among the childless and two-earner couples.citegoodin, rice, bittman, sanders/cite Time pressure is a familiar phenomenon. The quantity of spare time people have clearly effects their satisfaction with their leisure and with their life as a whole. But so too, we show, does how much control people have over how much spare time they have. We measure this through an indicator of discretionary time, which proves to be equally or more important than spare time itself in these connections. Lina Eriksson, James Mahmud Rice, and Robert E Goodin, Temporal Aspects Of Life Satisfaction, Social Indicators Research, in press. Nazio and McIness study the satisfaction with the amount of leisure time as an indicator of time stress and determine the influence of childbering into the stress of their parents. Usign the data contained in the ECHP for all waves and 11 countries citenaziomacinnes/cite. They also indicate that Our second substantive finding, that job satisfaction is a very substantial prophylactic against time stress is also, at first sight, surprising, but is nevertheless corroborated by evidence of quite a different kind for the UK (MacInnes 2005 MacInnes, John. 2005 `Work Life Balance and the Demand for Reduction in Working Hours: Evidence from the British Social Attitudes Survey 2002. British Journal of Industrial Relations, 42(3):273 295.). Both men and women who say they are very satisfied with their jobs, or with their `main activity if they are not employed, rarely suffer time stress even if they work long hours or have young children. This finding demonstrates vividly the essentially social nature not only of time perception, but the social construction of work and leisure, effort and reward, necessity and freedom or alienation and expression. Those who spend their time doing what they value or enjoy, however intensively or extensively they may do so, rare ly feel bereft of `free time. non-negativity constraints and an upper limit to the time that can be devoted to work in the market, will introduce new insights into the most simple model. However, we feel that we can go one step further by introducing no continuous, but discrete time decision variables. The level of satisfaction with ones leisure experience is lastly affected by other personal variables, which mainly capture individuals heterogeneity. In this sense, it is important to take into account the relevance of both tastes (as each agent define the boundaries of her own leisure experience) and skills (since she implements an optimal allocation of resources given a technology to produce and consume that leisure experience). Individuals age and gender are some of the factors, which are likely to affect ones evaluation of her own leisure experience. Empirical evidence suggests a u-shaped behaviour of the age regressor and a greater level of leisure satisfaction among men (Van Praag, and Ferrer-i-Carbonell, 2004). When controlling for age, we are allowing for distinct satisfaction statements to depend on different life moments. In this way, our estimation can accommodate the extent to which past experiences and expectations for the future operates in the comparison between effe ctively enjoyed leisure and desired leisure. Further, we include subjective social class as a proxy for peoples status (being this a socio-economic concept with multiple dimensions). We believe, that the level of individual leisure satisfaction and the reported definition of ones social class are not independent areas as they may capture personal self-perceptions and habits (which potentially brings into the model additional unobserved individual heterogeneity). Finally, although individual socio-demographic and socio-economic characteristics seem clear determinants of individuals leisure experience satisfaction, we have to take a look at environmental factors. Some environmental conditions will affect both tastes and skills (technology) since the environment will supply a bundle of non-personal physical capital: green areas, public or commercial areas, cultural and social equipment, and other amenities and services. In order to control for the potential effect on leisure satisfaction of these environmental factors, type of habitat is included in our analysis. Residence in small sized towns (less than 20,000 inhabitants) is likely to decrease the level of leisure satisfaction as the services delivered in these places are sometimes far from those claimed to be fair by their residents. Data description: How satisfied are you with your present situation in the following areas? Using the scales 1 to 6 [position 1 meaning that you are not satisfied at all, and 6 that you are fully satisfied], please indicate your degree of satisfaction with each case: () The amount of leisure that you have. We can usually find that satisfaction questions are addressed to the evaluation of different domains of life. For instance, the ECHP: satisfaction with job. BSP / GSOEP However, we are using a question regarding the satisfaction that a given productive resource (time, and more precisely, leisure time) provides people. Results Some preliminary results: The amount of leisure time and the satisfaction with leisure time There is not any available direct measure of the number of leisure hours that the individual enjoys. Indirectly, we can infer the quantity of leisure time that an individual can enjoy in terms as the complement of working hours and hours devoted to household maintenance activities. As expected, there is a negative relationship among non-leisure time and satisfaction with leisure time. We have found evidence that indicates that the effect is relevant for both the average level (inter-person) and the change effect (intra-individual). Role of occupation However, after controlling for these time-related variables, there is a significant effect of occupation. In this sense, employed-workers are significantly more satisfied with their leisure time than people in any other category. For the comparison between self-employees and employed, this is absolutely intuitive: we will expect employers to have less uncertainty on in which moments they would be able to use their leisure time resource; for unemployed there is additional evidence to their lower levels of satisfaction in each domain of life; whereas for the other groups it would be more difficult to get to the conclusion that freedom of disposal of time is a problem (which is what may be suggested by this argument to a limit). We can also think on a technological argument: even if time is a physically continuous variable, there could be difficulties in accumulating it when disposing at irregular intervals. In this sense, those occupations that declare to be less dis satisfied with their leisure time turn out to be those that have a greater uncertainty on the distribution of their leisure time along the day. Caring activities Another result is achieved for those people that are engaged in caring activities such that is impedes them get a paid work: they report smaller satisfaction with their leisure time. This result brings evidence on the characteristic of paid-work in the market as an economic good -being a desirable good- (recall that we have already controlled for the effect of working hours, for the effect of the intensity of this care and, more importantly, for the effect of income). Household income Income has a significant effect on the satisfaction with leisure time. However, this effect is only significant for the level effect, whereas changes in income do not have a significant effect. Durables and material goods For the ownership of durables, we do not find any significant effect on the satisfaction with leisure time (this happens with every empirical specification that we have tried). From a theoretical point of view, there is a complementarity relationship among durables to be combined with leisure time for the production of enjoyable experiences. However, no significant effect is found for the satisfaction statement. The presence of companionable others We find out the relevance of social capital variables, which turn out to be one of the most relevant results. General characteristics Overall results indicate that general regularities rule: age effect being no-monotone, and for the overall European sample, females being less satisfied (although for the Spanish sub-sample this is not applicable). Final discussions and overview of what we know about the determinants of leisure satisfaction / the contribution of leisure to QOL. In this paper we have discussed how satisfaction with leisure time is determined, taking into account differences in time allocation and personal divergences for the availability of other personal and social resources that might enter into the leisure commodity production. For our empirical analysis, we have taken into account in a direct way the number of hours spent on labour in the market, as well as time devoted to house production activities. This last issue entered in an indirect way, given that there is not a reported measure on the total number of hours devoted to home production issues, such as childcare. As expected, we found a negative relationship between the number of working hours, the .Furthermore One overall conclusion: A neutral definition of leisure time will be a final-oriented one: it is the time that individuals can freely decide to assign to enjoyable and intrinsically motivating activities (which is one of the definitions of leisure the 2nd one leisure as activity). Thus, Individuals in contemporary societies are engaged in activities regulated by contracts: the main example is work, but this would also apply to many non-market activities (though remember that the first-person-criterion does not apply for the production of those commodities, just for the consumption of them). This introduces a more complicated time restriction in the individual maximization problem. It is not only to optimally allocate time to alternative activities (3 such activities in the most simple theoretical setting); but these alternatives would now be bounded between an upper and a lower bound. This fact may also be related to threshold effects in the production function of the main commodities: if less that a given quantity of time is available for the production of the commodity leisure at a given moment of time, then it is useless. Further research On of the main pitfalls of our empirical analysis, as we have pointed out, is the lack of a measurement of the amount od time that the individual dedicates to leisure activities. New insights can be gained if information such as the one contained in Time Use Surveys is introduced in living conditions studies that include questions that allow a subjective well-being study. Hammermesh, 2009 points out a series of research areas Aguiar, M. and E. Hurst (2007). Measuring Trends in Leisure: The Allocation of Time over Five Decades. Quarterly Journal of Economics (August, 2007), pp. 9691005. Apps, P. (2003). Gender, Time Use and Models of the Household. IZA DP. 789. Ateca-Amestoy, V., Serrano-del-Rosal, R. and E. Vera-Toscano (2008). The Leisure Experience. The Journal of Socio Economics 37, 64-78. Beard, J.G. and M.G. Ragheb (1980). Measuring Leisure Satisfaction. Journal of Leisure Research 12 (1), 2033. Becker, G. (1965). A Theory of the Allocation of Time. Economic Journal 75, 493517. Becker, G.S. (1990). The Economic Approach to Human Behavior. The University of Chicago Press, Chicago. Becker, G.S. (1996). Accounting for Tastes. Harvard University Press, Harvard. Blanchflower, D. G. and Oswald, A. J. (2004). Well-being Over Time in Britain and the USA. Journal of Public Economics 88, 13591386. Bonke, J., Deding M. and M. Lausten (2006). Time and Money. Subtitutes in Real Terms and Complements in Satisfacti ons. Journal of Happiness Studies 10(2), 113-131. Bourdieu P (1984). Distinction: a social critique of the judgment of taste. Routledge Kegan Paul, London. Bruni, L. and L. Stanca (2008). Watching alone: Relational goods, television and Happiness. Journal of Economic Behavior and Organization 65, 506-528. Campbell, A., Converse, P.E., and W.L. Rodgers (1976). The Quality of American Life. Russell Sage Foundation, New York. Clark, A. E. (1997). Job satisfaction and gender: Why are women so happy at work?. Labour Economics 4 (4), 341372. Clark, A.E. and A. J. Oswald (1994). Unhappiness and Unemployment. Economic Journal 104, 648659. Coleman, J. C. (1988). Social capital in the creation of human capital. American Journal of Sociology 94, 95120. Demoussis, M. and N. Giannakopoulos (2008). Analysis of domain satisfactions: Evidence from a panel of Greek women. The Journal of Socio-Economics 37, 1347-1362. Donovan, N., Halpern, D., and R. Sargeant (2002). Life Satisfaction: the state of knowledge and implications for government. Strategy Unit, London. Erikson, L., Rice, J.M., and R.E. Goodin (2007). Temporal aspects of life satisfaction. Social Indicators Research 80, 511-533. Esping-Andersen, G. (2002). Why We Need a New Welfare State. Oxford University Press, Oxford. Ferrer-i-Carbonell, A. (2002). Subjective Questions to Measure Welfare and Well-Being: A survey. Tinbergen Institute Discussion Paper 2002-020/3, Amsterdam. Ferrer-i-Carbonell, A. and P. Frijters (2004). How important is methodology for the estimates of the determinants of happiness?. Economic Journal 114, 641-659. Frey, B. and A. Stutzer. (2002): What can economists learn from happiness research?. Journal of Economic Literature, Vol. 40, No. 2. Frijters, P. and A. Leigh (2008). Materialism on the March: From conspicuous leisure to conspicuous consumption. The Journal of Socio-Economics 37, 1937-1945. Gershuny, J. (2000). Changing Times. Work and Leisure in Postindustrial Society. Oxford University P ress, Oxford. Gershuny, J. (2003). Time, trough the Lifecourse, in the Family in the Blackwell Companion to the Sociology of Families, edited by Scott, J., Treas, J.K., and M.P. Richards. Blackwell Publishing, Oxford. Gershuny, J. (2005). What do we do in Post-industrial Society? The nature of work and leisure time in the 21st Century. W.P. 2005-7. ISER, University of Essex, Colchester. Gershuny, J. (2005). Time Allocation and the Comprehensive Accounting of Economic Activity. W.P. 2005-8. ISER, University of Essex, Colchester. Gronau, R. and D.S. Hamermesh (2006). Time vs. Goods: The Value of Measuring Household Production Technologies. Review of Income and Wealth 52(1), 1-16. Goodin, R.E., Rice, J.M., Bittman, M., and P. Sanders (2005). The Time Pressure Illusion: Discretionary Time versus Free Time. Social Indicators Research 73: 43 70. Hamermesh, D.S. (2002). Timing, togetherness and time windfalls. Journal of Population Economics. 15, 601632. Daniel S Hamermesh Jungmin Lee, 2007. Stressed Out on Four Continents: Time Crunch or Yuppie Kvetch?. The Review of Economics and Statistics 89(2) 374-383. Hamermesh, D.S. (2009), Its Time to Do Economics with Time-Use Data, Social Indicators Research 93: 65-68. Haavio-Mannila, E. (1971). Satisfaction with family, work, leisure and life among men and women. Human Relations 24, 585 601. Jenkins, S.P., and L. Osberg (2003). Nobody to Play With? The Implications of Leisure Coordination, IZA DP. No 850, IZA, Bonn. (ed in Hamermesh North Holland) Kelly, J.R. (1982). Leisure. Prentice-Hall, Englewood Cliffs, NJ. Layard, R. (2006). Happiness: Lessons from a New Science. Penguin, London. Merz, J. and L. Osberg (2006). Keeping in Touch A Benefit of Public Holidays. IZA DP 2089. Nazio, T. and J. MacInnes (2007). Time Stress, Well-being and the Double Burden in G. Esping-Andersen (ed.), Family Formation and Family Dilemmas in Contemporary Europe. Fundacin BBVA, Bilbao. Osberg, L. (2008). Leisure in The New Palgrave Dictio nary of Economic, MacMillan. Putnam, R. D. (1993). Making democracy work. Civic traditions in modern Italy. Princeton University Press, Princeton NJ. Putnam, R. D. (2000). Bowling alone. The collapse and revival of American community. Simon and Schuster, New York. Rice, J.M., Goodin, R.E., and A. Parpo (2006). The Temporal Welfare State: a Cross-national Comparison. The Levy Economics Institute WP 449, The Levy Economics Institute of Bard College, NY. Stanca, L. (2009). With of without you? Measuring the quality of relation life throughout the world. The Journal of Socio-Economics 38, 834-842. Sullivan, O. (1996). Time co-ordination, the domestic division of labour and affect relations: timeuse and the enjoyment of activities within couples. Sociology , 79 100. Van Praag, B.M.S. and A. Ferrer-I-Carbonell (2004). Happiness Quantified. A Satisfaction Calculus Approach. Oxford University Press. Oxford. (check for the 2nd edition, 2007) Van Praag, B.M.S., Frijters P. and A. Ferrer-i-Car bonell (2003). The anatomy of well-being. Journal of Economic Behavior and Organization 51, 2949. Veblen, T. (1965 reed.). The Theory of the Leisure Class. Augustus M. Kelley, New York. Warde, A. and G. Tampubolon (2002). 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Reparations The Case For Reparations Essay - 1522 Words

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Marketing Plan for Convince Store

Question: Describe about the Marketing Plan for Convince Store. Answer: Executive Summary Social media is a platform where people meet and interact on an online basis. Most of the customers who operate in convince store in most cases meet with business operators through this platform. This platform is therefore vital for the purpose of conducting business since it offers everyone with an equal chance of doing business. Customers are also able to choose effective goods and services that will satisfy their needs. Brief Overview Our business store offers convince products like petrol, coffee, sandwiches, cigarettes among other useful products. It is our aim that the management plan that we are developing will positively influence our business. This plan is meant to utilize social media platforms such as face book, LinkedIn and Foursquare to connect to customers of different ages and direct them on how to locate the store and access products for the well being of the store. Social Media Presence The presence of social media has led to immense growth in interaction between business owners and potential customers who are online. This is because; it allows consumers to voice their concerns on goods and services. Our convince store is currently owning a face book account with one thousand six hundred followers and likes respectively. Even with the relatively huge following from the subject platform, we have not done well in our output sales. We therefore have to go back to the drawing board and reanalyse our social media presence and fully explore it in order have more customers visiting our store. Social media is used by people globally hence proper choosing of social media platforms will steer the business further (Algesheimer, Utpal, Andreas, 2005). Goals This marketing plan is meant to help realize three specific objectives. To realize a fifty percent profit increase after 6 months. To achieve fifty percent growth in daily customers. To a introduce customer feedback means. Strategies The achievement of the above aims will anchor on the following strategies. We will partner with social media managers like linked it to allow us advertise on their platforms. Secondly, the adverts for each social medium platform will be tailored for specific age groups associated with them. For instance, cigarette will not be advertised in social media associated with many young people. Thirdly, there will be frequent meetings to discuss database trends of customers visiting convince store. Poll results will be analysed during meetings. Appropriate changes will be effected in a timely fashion. Lastly, competent staff will be recruited to attend to different age groups. Our staff will engage in trainings periodically. Target market Products such as coffee, sandwiches, petrol and cigarettes sold in our convince store are consumed by virtually everybody. Retention of consumers requires special treats. Customers have a unique persona which must be taken into account at all times. Customers only buy foodstuff whose hygiene they are sure of. We will therefore heighten the hygiene in the store and its environs. Picture reflecting a clean environment in and out of the store will be on the social media platforms for attraction. Some consumer items such as cigarettes need privacy. The social media platform will stress on this area by showing the private sections where people can smoke. It will also provide a platform for shy customers to order for items like cigarettes so that they find them readily packed. Further, customers do not want to miss the items they are looking for. The social media platforms will therefore be used to promptly update customers on the day to day changes in the menu and general availability of the items in the store. We are confident that if we explore these options adequately; we will be positioned at a better place in terms of business ranking. Tools Several customers will be reached in different parts of the world. Videos, pictures and small maps will be used to access the audience. This will help in growing the business brand and improving the image in various social media platforms listed in the subsequent section. Implementation Implementation of the marketing strategy using the platforms will factor in the 8Cs of social media. Conversation will be highly increased between customers and stores management. Customers will be informed of the items, their quality and prices. They will be allowed to comment, ask questions and book for items. Community of customers will be created through the platforms. This community will have people from every part of the world. They will be encouraged to discuss our products based on their experiences of the same. This will create a sense of belonging and help in keeping customers. Connections between store and customers will be promoted. Should the connection work, then we are sure of customers increase since our customers will assist us in bringing more on board. This will also go hand in hand with quality of our products and services. Customers who invite others will be rewarded. We will develop a unique taste for our products like sandwiches and a special way of handling customers which encourages consumption. We will use the subject platform to create channels from which customers will get updates on our products. They will also get pictures and videos on our products and general outlook of our store. In the platforms there are always some constraints especially regarding time and groups to belong to. We will create platforms that targets specific age groups. Customers will not be heaped into one platform. The content given on the platforms will be tailored for different personas. For example the platform that targets youths will have videos, pictures and a language that resonates well with them. On the other hand, the platform that targets elderly professionals will equally have content that fits them. Lastly, counting will be ensured. We will develop ways of analysing how many people are joining the store. We will have a few questions to our customers; for instance, we will ask them on when and how they knew about the store (Kincy, 2011). This will help us know on the impact that our store bears. Platform-Specific Tactics and Tools Face book Already we own a face book account with many followers and likes. However, the challenge of converting this group into real customers remains. This platform is very popular amongst youths of between 18-29 years. We therefore have to dedicate this platform to youths by posting videos, photos, and messages in a manner that excites the youths. This will take into account their likes and dislikes. Youths love being assured of meeting other youths. We will therefore advertise on how we have a store extension where youthful people can sit and listen to current music and watch videos. This will make many youths to come to the place as a joint after school (Hanna, Rohm, Crittenden, 2011; Zhang, Jansen, Chowdhury, 2011). LinkedIn This is also another social media platform that is growing fast especially among business people. It is popular among people who fall in the ages 30-64 years and usually college graduates with good income. This platform will be used specifically for this group. They will be informed of the cool sections where they can hold small business or professional talks as they consume our products (Saravanakumar, Suganthalakshmi, 2012; Garrett, 2005). Foursquare This is mobile app that enables a user to carry local search-and-discovery and give the search-results for its users. Customers will be directed will be directed on where to find convince store (Ante, 2010; Seamy, Pintara, 2012). Content Development The content will consider the targeted groups. Videos and pictures will be tailored for youths or elderly people. Experts on what is trending among the youths, the language they prefer will be consulted. This will attract them and expand the customer base. Monitoring Several methods will be utilised to monitor if the strategies in place are working and the areas that need improvements. We will conduct surveys after every six months. Secondly, online polls will be carried out after emery three months. Thirdly, an online platform placed at a strategic point where customers leaving the shop will tick yes/no after being served. All these will help us gather information on the customers level of satisfaction and areas where they feel the business should improve. The questions will be raised in the surveys and online polls will covers areas such as customer-staff relations, quality of the products, the quality and quantity of meals in comparison to the price attached to them and the hygiene or cleanliness of the store. Customers will also be asked to comment freely on what they like/dislike about the store and any possible changes they would prefer. A clear database of the number customers visiting and the products they purchase will be kept on a daily basis. Apart from the detailed information provided above, the diagram below explains on other strategies that we will use to ensure that our marketing plan works and can also be used in the implementation of our store business (www.curata.com). The diagram is divided into a number of sections that show strategies of different level. That is corporate strategy, marketing strategy and finally content strategy. All these strategies are vital for the implementation process. According to the diagram, the implementation stage of the subject store business requires all the marketing themes brought together. The pillars on the other hand show the end results or the business output as a result of the implementation in question. The three strategies in the diagram can also be sum up for the purpose of one cooperate objective as shown in the diagram. That is what our business store lays focus on. The subject objective in respect to our business has got aims of a number of marketing themes which in the end brings our intended result. The end result is represented by the pillars as mentioned. The pillars show how the strategies in the implementation stage have been used to create the business output. References Algesheimer, R., Utpal, M., Andreas, H. (2005).The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69, 19-34. Zhang, M., Jansen, J., Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter: A Path Analysis.Electronic Markets.The International Journal on Networked Business, 21, 161-175. Kincy, J. (2011). "Advertising and social media".ABA Bank Marketing, 43, 40-42. Seamy, B., Pintara, J. (2012)."From an SEO standpoint do Ezinearticles still work?".Warrior Forum.Internet Warriors.Retrieved 17 August 2016. Saravanakumar, M., Suganthalakshmi, T. (2012)."Social Media Marketing".Life Science Journal, 9, 1-9. Ante, E. (2010)."Foursquare Locates New Funds to Expand". The Wall Street Journal. Garrett, J. (2005). "An Interview with Flickr's Eric Costello".Adaptive Path.Retrieved 2016-08-17. Hanna, R., Rohm, A., Crittenden, V. (2011). "We're all connected: The power of the social media ecosystem". Business Horizons, 54, 265273.

WRXP’s Holiday Extravaganza Concert by Passion Pit free essay sample

In December, I journeyed into the hopeful and most musically-talent New York City to see an amazing concert: this WRXP-sponsored holiday show included Manchester Orchestra, Jack’s Mannequin, Passion Pit, and Phoenix. Manchester Orchestra opened with a loud bang, literally-they incorporated two drummers into their ban, constantly synchronizing and doing so perfectly. The lead vocalist, clad in a beanie hat and red Gibson slung around his shoulder, put his heart and soul into some very passionately sung numbers the band played. Andrew McMahon and crew from Jack’s Mannequin introduced a different feel into the concert hall: one more laid back yet still pop. Being that I have seen Jack’s years ago, it was a refreshing experience to hear their new and old songs from albums such as â€Å"The Glass Passenger† and â€Å"Everything in Transit.† McMahon, as well, included a harmonica in a couple of songs as well as a beautiful Baldwin piano on which he stood at the end of his song lineup, which really riled up the immense crowd for the arrival of Passion Pit, who, naturally, blew everyone away. We will write a custom essay sample on WRXP’s Holiday Extravaganza Concert by Passion Pit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With Michael Angelakos’s shockingly high-pitched voice, one would say they made their way into the popularity standing through their song, â€Å"Sleepyhead,† which was featured during the credits of the movie, Twilight. Phoenix, who were nominated for a Grammy in the â€Å"Best Alternative Album† that same night, blew up the venue with some great hits such as â€Å"Lisztomania,† â€Å"1901,† and â€Å"Long Distance Call.† I would suggest anyone looking for new music or a very eclectic taste to check any of these guys out!